1. Scope and Acceptance
This Privacy Policy explains how Velvetech LLC (“Velvetech,” “we,” “us,” or “our”) collects, uses, and discloses information in connection with https://velvetech.com/ (the “Website”). It applies to information collected through the Website and does not govern offline activities or services provided under a separate written agreement. By using the Website, you acknowledge this Policy; where required by law, we rely on your consent as described in Section 6.
2. Information We Collect
Information you provide: your name, email address, telephone number, company, and any content you submit through contact, newsletter, event-registration, or chat features.
Information collected automatically: when you use the Website, we and our third-party providers automatically collect your IP address, device and browser identifiers, cookie and similar identifiers, approximate location derived from your IP address, referring URLs, the pages you view, and your interactions with the Website. Some of these identifiers can be associated with you and may constitute personal information under applicable law.
3. Cookies and Tracking Technologies
The Website uses first-party and third-party cookies, pixels, tags, and software development kits across four categories: Strictly Necessary, Performance/Analytics, Functional, and Targeting/Advertising. Non-essential categories are used as described in Section 6.
We work with third-party providers that may receive your IP address, device and browser identifiers, and information about your online activity. These currently include, among others: Google (Google Analytics, Google Ads, and DoubleClick), Meta Platforms (the Meta Pixel), Microsoft (Clarity), NextRoll/AdRoll, HubSpot, Apollo.io, and Dealfront/Leadfeeder. The specific technologies in use may change from time to time; a current list is available through the cookie-preferences tool on the Website.
4. How We Use Information
We use information to operate, secure, and improve the Website; to respond to your inquiries and communicate with you; to measure and analyze usage; and, subject to your choices, to deliver and measure advertising. We use SMS only as described in our Terms of Use and with your consent.
5. How We Disclose Information; “Sale” and “Sharing”
We disclose information to service providers that support the Website and to the advertising and analytics partners identified above. Our use of advertising and analytics technologies may constitute a “sale” or “sharing” of personal information (including for cross-context behavioral advertising) under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), and under similar laws in other U.S. states. You can opt out as described in Section 7. We also disclose information where required by law or to protect rights, property, or safety.
6. Your Choices and Consent
You can manage cookie categories through the cookie-preferences tool on the Website. Where required by law, non-essential cookies and tags are loaded only after you opt in. We honor recognized opt-out preference signals, including the Global Privacy Control (GPC), as a request to opt out of the “sale”/“sharing” of personal information for the browser that sends the signal. A “Cookie Settings” control and a “Do Not Sell or Share My Personal Information” control are available on the Website.
7. U.S. State Privacy Rights
Depending on your state of residence, you may have the right to access or know, delete, and correct your personal information; to opt out of the “sale” or “sharing” of personal information and of targeted advertising; to limit the use of sensitive personal information; and to be free from discrimination for exercising these rights. To exercise these rights, use our DSAR form at https://velvetech.com/dsar/, the “Do Not Sell or Share My Personal Information” and “Limit the Use of My Sensitive Personal Information” controls on the Website, or the contact details in Section 12. We will verify and respond to your request as required by applicable law, and you may use an authorized agent.
8. Do Not Track and Opt-Out Preference Signals
Some browsers offer a “Do Not Track” (DNT) setting. Because there is no common industry standard for DNT, we do not represent that all third parties honor it. We do honor the Global Privacy Control (GPC) as an opt-out of the “sale”/“sharing” of personal information where applicable, as described in Section 6.
9. Data Security and Retention
We maintain administrative, technical, and physical safeguards appropriate to the nature of the information we handle. No method of transmission or storage is completely secure. We retain personal information for as long as necessary for the purposes described in this Policy or as required by law.
10. Children
The Website is not directed to children under 13, and we do not knowingly collect personal information from them.
11. EU/EEA and UK Visitors
For visitors in the EU/EEA and the United Kingdom, non-essential cookies and tags are loaded only after you opt in through the consent banner. Subject to applicable law, you may exercise rights of access, rectification, erasure, restriction, objection, and portability by contacting us using the details in Section 12.
12. Changes and Contact
We may update this Policy from time to time and will post the updated version with a new effective date. Contact us at: Velvetech LLC, 18101 Collins Ave, Suite 1208, Sunny Isles Beach, FL 33160; sales@velvetech.com; +1 (847) 559-0864. Data subject access requests: https://velvetech.com/dsar/.
