As 2024 wraps up, it’s time to pause, reflect, and appreciate what an amazing year it’s been.
First off, a massive thank you to our customers and partners. Your ideas inspire us, your trust drives us, and together, we’ve pushed boundaries to deliver solutions that are truly innovative. You make all of this possible.
To our incredible team — every one of you — you’ve been phenomenal. Your expertise, commitment, and sheer brilliance have turned challenges into stepping stones and bold goals into reality. You’re the heart of everything we do.
This year? Wow. It’s been intense, rewarding, and productive. We’ve leveled up as a team, expanded our tech stack, and launched projects that make us proud.
In this blog post, we’re diving into the highlights of 2024 — our milestones, key moments, and the incredible journey we’ve been on. Let’s take a look.
We Grow Our Expertise to Help Our Customers Build Innovative Solutions
2024 brought an array of exciting projects and unique challenges. We took what we knew, learned what we didn’t, and delivered solutions that helped our clients harness emerging technologies to break barriers and reach new frontiers.
Below, we’re showcasing some of the standout projects that made this journey unforgettable.
Low-Code/No-Code Solutions
This year, we saw a surge of interest in low-code/no-code solutions development — and for good reason. These platforms offer exceptional flexibility and allow non-technical users to quickly implement process automation in systems like CRM and ERP. This accelerates digital transformation, providing faster time to market and driving greater operational efficiency.
Our expertise in low-code/no-code development is quite extensive, and we stand ready to assist clients with such systems fine-tuning, integrations, and functionality expansion. Also, our company partners with the no-code CRM Creatio platform and has certified professionals on board, helping businesses implement and tweak the solution to establish their workflows.
The Case: Creatio-Based Healthcare Project for the Company Providing Human Services to Families and Individuals
The client wanted to digitize their workflows and make them more consistent and transparent. To do that, they needed a reliable CRM system and turned to us with the request to fine-tune CRM Creatio in accordance with their requirements. For this task, we combined two approaches: no-code and custom development to help the client with functionality expansion at reasonable costs.
The client had purchased CRM licenses for their in-house staff but also wanted to give patients access to the system. To address this, we proposed building a custom patient portal from the ground up and integrating it with the CRM. The client eagerly accepted the solution, as it allowed them to significantly reduce costs on additional licenses.
Generative AI & Machine Learning
In 2024, generative AI and machine learning emerged as ubiquitous forces, transforming industries at an unprecedented pace. Recognizing the immense strategic value these technologies offer, businesses accelerated their adoption to optimize workflows and gain a competitive edge.
We are committed to helping our clients wisely leverage the capabilities of AI and machine learning. To deliver impactful AI-powered systems, we continually hone our skills and grow expertise by learning new tools: for example, this year, our engineers mastered Azure AI. Also, the growing demand for AI-driven solutions has led to a steady increase in the number of projects we’ve undertaken, and we’ve strengthened our team with talented ML engineers, enhancing our capabilities in this evolving field.
The Case: Streaming and Function Calling Implementation for Barchart
Barchart provides data and analytics solutions to its clients and sought to enhance engagement using AI. Recognizing the value of a strategic and measured approach, they partnered with us to develop an intelligent assistant capable of handling user queries with speed and precision.
Velvetech’s team successfully delivered a POC of the assistant which is now being tested by the client. One standout feature implemented by our engineers is real-time streaming, allowing the assistant to interact with users in real time.
Another significant milestone was the integration of function calling — a feature we implemented just several weeks after OpenAI released it. This capability enables the assistant to interact with external systems, further elevating its ability to deliver personalized and effective support.
Read how we delivered an AI-Powered Assistant for Barchart
ETL/BI Expertise
Businesses depend on reliable, data-driven insights to define strategies and make informed decisions. And our #1 priority is to help our clients squeeze maximum value out of data streams they operate with, building robust ETL pipelines and creating well-balanced and intuitive visualizations.
For efficient and high-quality data processing, cleansing, and presentation, we utilize the most cutting-edge ETL and visualization solutions (including low-code/no-code ones as well), such as Microsoft Fabric, Tableau, and Power BI. This year, the list of mastered solutions was also replenished by Databricks, the tool renowned for its scalability, real-time data processing capabilities, and seamless integration with machine learning workflows.
The Case: Discovery Phase for an Insurance Broker
A health insurance broker sought our expertise to tackle challenges in efficient data management, including data mapping, processing, and cleansing. The client handles vast amounts of data coming from multiple systems in varied formats, and this heterogeneity presents a significant challenge.
Given the complexity and scope of the project, it was crucial to gain a comprehensive understanding of the client’s objectives and requirements before diving into execution. To ensure a tailored and effective solution, we initiated the collaboration with a strategy definition phase.
At the moment, we are conducting a thorough discovery phase to analyze the existing processes, identify bottlenecks, and outline a roadmap for seamless data integration and management.
Application Modernization and Cloud Migration
Technologies inevitably become outdated, and on-premises data centers often prove to be a costly and inefficient option, negatively impacting application performance and hindering further functionality expansion. That’s why it’s crucial to timely modernize your system and ensure it remains scalable, efficient, and aligned with your evolving business needs.
From year to year, our cloud engineers are constantly updating their expertise and closely monitoring the releases of the latest tech versions and advancements. Additionally, we are well-versed in the offerings of major cloud providers, ensuring that we can guide you in selecting the one that aligns perfectly with your business needs.
The Case: Legacy Modernization and Cloud Migration for Customs Bond Service Provider
The client’s legacy system ceased to satisfy their business needs and several months ago they turned to us to conduct its comprehensive revamping and migrate it to the cloud. The client approached Velvetech because they had a small development team and required a partner who could be easy to work with, actively interact with the in-house team in the development process, and offer domain expertise.
We provided them with a seamless partnership. Being fully aware that one-off migration would inevitably affect the company’s inner workflows, our team suggested a phased migration strategy. Therefore, at the moment they use both systems — the renovated one, which is now deployed in Azure, and the legacy one, until the entire application is fully transferred.
Read how we Migrate the Legacy System for Customs Bond Service Provider
Certifications We Obtained in 2024
As we mentioned, our software engineers continually refine their technical skills, acquire proficiency in new technologies, and enhance their knowledge of already familiar ones. In 2024, they successfully completed a range of certifications that we’d like to highlight.
Velvetel Contact Center Rebranding
This year wasn’t just about tackling challenging projects for our customers — it was also a milestone for our internal innovations. In November, we proudly rebranded our flagship product, Velvetel Pulse, an AI-driven contact center solution designed to revolutionize customer communication.
Our team poured immense effort into refining the platform, focusing on creating an intuitive, user-friendly, and highly functional experience. At the moment, Velvetel Pulse is seamlessly integrated within the Creatio ecosystem, offering advanced features like cloud telephony, real-time call analytics, and intelligent call management.
But we’re not stopping there. Looking ahead, we’re planning to extend the solution’s capabilities by integrating it with other leading CRM platforms, enabling even more businesses to benefit from this powerful tool.
Find out What’s New in Velvetel Pulse
Maintaining Rock-Solid Relationships with Long-Term Customers
This year, we embarked on over 10 exciting new projects, further expanding our portfolio and honing our expertise. At the same time, we remained dedicated to our long-standing partnerships, supporting clients who have trusted us for years. In this retrospective, we’d like to highlight what’s new.
Data Analysis Streamlining for Real Data Strategies
For a client specializing in consulting services for the real estate market, we are undertaking a comprehensive revamp of their solution while enhancing its functionality with advanced analytics capabilities. This year, we introduced a new feature: MLS and market area dossiers. These dashboards provide centralized access to analytics at both the MLS and market area levels, streamlining interactions with mission-critical data.
Read the full case study: Real Estate Data Analytics Solution
AI and ML Implementation for eLearning Solution
For over a decade, we’ve been enhancing a platform designed specifically for teachers to track their elementary students’ progress and analyze their performance. With the advent of AI and machine learning, we began integrating these advanced technologies into the solution. These updates have significantly reduced teachers’ workloads and empowered them to assess students’ progress from multiple perspectives.
One of our recent innovations is an automated email generation feature. Here’s how it works: the system analyzes a student’s performance data to pinpoint knowledge gaps, then drafts a detailed email for parents outlining the issues and suggesting targeted learning resources. This functionality not only saves teachers considerable time but also enables proactive engagement with families to address learning challenges early on.
2024 Events and Takeaways
2024 also brought us valuable networking opportunities, as we attended several impactful in-person events.
Velvetech has sponsored the Creatio-hosted two-day no-code conference in Florida. This annual event focused on how no-code solutions can drive workflow automation and empower businesses to innovate faster. It was an excellent opportunity to present our product Velvetel Pulse, an AI-driven contact center solution that seamlessly integrates with Creatio, share with and learn from industry leaders, explore cutting-edge tools, and exchange ideas on leveraging no-code technologies effectively.
The second event we participated in was an International Manufacturing Technology Show (IMTS). At this tradeshow, industry leaders shared their expertise and presented new solutions that would accelerate digital transformation of the manufacturing sector.
Key takeaways from the event included the significant role of low-code/no-code solutions for better control over manufacturing operations; the invaluable help of AI to handle data volumes from different product lines, sensors, and management systems; and the ways to speed up the production of various embedded devices to ensure product quality.
Explore more Insights From IMTS 2024
Finally, we recently attended the FIA Expo, a leading event in the fintech and trading industries. This conference and exhibition provided great networking opportunities and was marked by discussions around the most pressing topics in the sector.
A standout takeaway from the event was the rapid adoption of artificial intelligence and cloud technologies by financial organizations. The shared insights and demonstrations highlighted how these advancements are revolutionizing operations, enhancing efficiency, and propelling businesses to unprecedented levels of innovation and scalability.
Looking Forward to Incredible 2025
As we reflect on 2024, we realize how dynamic, transformative, and challenging this year has been. Throughout this period, we’ve acquired invaluable knowledge and expertise, enabling us to address your business challenges and achieve meaningful results together.
Our team extends its heartfelt wishes for continued success, growth, and prosperity in the coming year. We look forward to what 2025 will bring and the exciting opportunities to collaborate with you!
May this Holiday Season bring joy and warmth to you and your loved ones. Wishing you truly wonderful and festive holidays!
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