As the understanding of the technology’s power grows, so does the interest of business leaders in learning what stands behind successful data science solutions. After all, when you are managing a company and planning to invest in a new initiative, it’s always good to know what to expect.
So, in today’s post, we’ll focus on explaining the role of data science in business, how its implementation can boost growth, and what the data science life cycle phases might look like during your next project. Let’s get into it.
What Is Data Science?
In essence, data science is a combination of domain expertise, computer science, mathematics, and statistics that helps extract meaningful insights from data. Additionally, it incorporates complementary disciplines like data mining, artificial intelligence, machine learning, and even cloud computing.
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All these technologies come together with the ultimate goal of improving efficiencies, identifying new business opportunities, and outpacing competitors. Hence, the typical benefits of data science implementation include:
- Real-time business insights
- Automation of data processing
- Accurate forecasts of demand, stock levels, machine failure, etc.
- Granular customer segmentation
- Enhanced data security
Now that we’re on the same page about that, you might be asking yourself, how you can apply data science to your business and what is the data science life cycle then? In short, it is simply the process of building and maintaining a data science solution.
Projects may vary in software development methodology depending on the industry or due to the specific goals and requirements they have, but there are certain stages of the data science life cycle that will likely remain unchanged from one initiative to the next. That’s precisely what we shall talk about in the next section.
Phases of the Data Science Life Cycle
As previously mentioned, the life cycle of a data science project may vary somewhat on a case-by-case basis. After all, some companies require a minor data science implementation while others are looking for enterprise-wide deployment. Whatever the case may be, the following six steps are the main ones that you can expect your IT team to go through.
1. Objectives Definition
Pretty much any custom software development project starts with understanding the business problem a company faces. What challenges need to be solved? How can data science implementation help in the company’s unique case? These are the questions that any data science project is bound to start with.
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Once a problem is identified, it’s time to pinpoint the objectives of your initiative and the requirements of the final solution. It’s a good idea to document the following elements so that you can always come back to them during and after development:
- What problem is being addressed and why
- How is the data science solution going to solve the problem
- Project risks
- Key stakeholders
- What metrics will be used to determine project success
- Budget
Once this stage of the data science life cycle is done, the IT team can move on to looking at your data and determining the next steps.
2. Data Preparation
This next step is likely one of the most crucial within the data science development life cycle. Without quality data, you’ve got nothing. Hence, it’s essential to not only collect the relevant digital information but also cleanse and prep it for use within a data science model.
Identify sources. First, your team will likely identify the various data sources you have that are relevant to the project. This may include web server logs, details from CRM platforms and other internal software you have, or even information from publicly available libraries like the US Census.
Collect data. After identifying relevant internal and external data sources, the team will collect the required data via web scraping, with the help of API technologies, or by using a repository with premade datasets.
Cleanse data. Once the data is obtained, it’s time to explore and clean it. At this phase of the data science life cycle, your team removes duplicates, converts data into a single format, deals with missing values, and looks over any outliers that may be present.
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Data preparation is often the most time-consuming aspect of the data science implementation methodology and one that definitely should be approached seriously.
Visualize preliminary data. Finally, as soon as this type of work is complete, the digital information can be visualized via intelligent dashboards and presented to key stakeholders for discussions about preliminary findings.
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