Senior B2B Marketing Manager

Velvetech is an American global software development company headquartered in Miami, FL, and with an office in Chicago, IL. Velvetech has its developers strategically distributed in 10+ global technical job markets to deliver the best in class software engineering and exceptional client services.

We have 20+ years of experience in software and hardware development for clients all around the world, especially for US clients. As an official Microsoft Gold Partner, our company is listed in the top 5 software development companies in Illinois, USA.

US clients are leading trading and financial organizations, insurance companies, large healthcare associations, pharmaceutical and energy companies, equipment manufacturers, hi-tech startups, etc.

Areas of expertise are consulting, development, implementation, and support of software solutions. We implement modern backend solutions that support microservices architecture with the following technologies: NET Core, Node.js, Java, SQL Server, PostgreSQL, MongoDB, Redis, RabbitMQ. For the web UI front-end development, we opt for React, or Angular, and for mobile development — Swift, Kotlin, Java. Most of the systems are designed for cloud infrastructures like AWS, Azure, GCP, and heavily rely on Docker, Kubernetes while modern CI/CD is made using GitLab CI or TeamCity. In September 2021, Velvetech LLC received the status of the official Training Provider of the International Institute of Business Analysis. This status gives us the right to conduct regular quality trainings for Business Analysts and anyone performing BA activities regardless their job title.

Principles are based on Agile Methodology, Scrum and Kanban. Various projects coded in GitLab or GitHub are built with multiple coordinated teams, collaborating via Jira, Confluence, MS Teams, and Slack. Velvetech constantly follows the Tech trends and actively cooperates with startups in such breakthrough areas as Machine Learning, the Internet of Things, Blockchain, FPGA, and AI.

Position overview

We are seeking a dynamic and experienced Senior B2B Marketing Manager to elevate our B2B marketing and lead generation efforts. This role demands a results-oriented professional who can manage and motivate a high-performing marketing team to drive impactful, sustainable revenue growth.

The Senior B2B Marketing Manager will be responsible for developing and implementing strategic marketing plans, creating and executing efficient B2B lead generation campaigns to meet marketing KPIs, managing the marketing team to expand market share, and strengthening our brand presence to drive sustainable revenue growth. The Senior B2B Marketing Manager reports to the Head of Sales and Marketing.

Key Responsibilities

• Develop and implement strategic B2B marketing plans to meet business objectives and expand market share.
• Create and execute efficient B2B lead generation campaigns that meet and exceed marketing KPIs.
• Lead, mentor, and inspire a team of marketing professionals, fostering a culture of high performance and continuous improvement.
• Collaborate closely with the executive team to align marketing efforts with overall business goals.
• Conduct comprehensive market research and analysis to identify industry trends, competitive landscape, and customer needs.
• Oversee the development of compelling B2B marketing collateral, campaigns, and digital initiatives that generate high-quality leads.
• Manage and optimize the corporate website development process, setting goals and working with in-house and external design and development teams.
• Implement a robust content strategy to improve organic traffic and engagement.
• Develop and manage social media strategies across LinkedIn, Facebook, Twitter, and other platforms.
• Identify and leverage digital marketing channels to pursue new business opportunities through targeted outreach, engaging content, and strategic online presence
• Perform ongoing budget management and ROI reporting, providing insights and optimization recommendations.

Required Skills and Qualifications:

• Proven track record of success in senior B2B marketing management roles within the IT/software development industry.
• Strong business acumen with the ability to develop and implement strategic marketing initiatives.
• Excellent communication, negotiation, and presentation skills.
• Experience in managing and motivating a sales and marketing team.
• In-depth knowledge of digital marketing strategies, including SEO, Content Marketing, Email Marketing, Social Media, PPC, etc.
• Demonstrated expertise in B2B digital marketing and lead generation.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
• Experience with CMS platforms like WordPress, CRM systems like Creatio and HubSpot, and tools like GA4, Buffer, Ahrefs, and LiveChat.

Benefits

• Working in the TOP 5 development companies in Illinois, USA
• FLEXIBLE working conditions and a COOPERATIVE environment
• Competitive salary
• Many CHALLENGING and exciting projects with new opportunities and learning
• GROWTH opportunities, skills and competencies improvement, and professional certification
• In-company TRAINING (English, Software / DevOps / Project management / Design / Business)

What we offer

Future projects as highly loaded SaaS web-based services for automating business processes in the field of medicine, insurance, finance, energy, including modules for processing large data arrays, billing subsystems, integration with external data sources, mobile applications, and IP telephony systems.

Our team

We are a friendly team of 150+ professionals where everyone is able to achieve high results and grows professionally not only due to their own knowledge and skills but also with the support of colleagues. Values that we highly appreciate are high performance, responsibility, respect, and loyalty. In order to have a highly motivated team, Velvetech invests in their people, additional education, certification, and others. You choose your career path and we are here to support you!

People work together in harmony, encouraging each other to continuously learn, progress, and pursue perfection. Our employees enjoy working as we turn challenges into advantages to share success with each other.

You have a chance to become a part of a friendly and professional team that creates robust software solutions to deliver maximum value to our international clients. Start your journey today!